Asus To Focus On Premium Rog Gaming Phones With Internal Reshuffle

UPDATE: Asus has clarified that the ZenFone series is not being phased out, as some may have feared. “With regard to the doubts raised by some on the continuation of the ZenFone brand, we confirm that we will continue to develop the ZenFone series, while also aiming to expand the gaming smartphone market. We will focus on perfecting solutions for gamers and power users.”

While Asus has not revealed specific details about the company’s new smartphone strategy, it is expected that Asus will focus more on premium ZenFone phones, and ROG-branded smartphones and will cut down on the number of smartphones in the entry-level and mid-range segment where the company faces a stiff competition.